How Marketers can Benefit from SocioAdvocacy
Employee Advocacy is the final frontier in social media marketing and SocioAdvocacy provides the perfect employee advocacy platform for organisations looking to commence their own employee advocacy program or grow their organic reach on social media.
Employee Advocacy programs involving 1000 active participants can generate $1,900,000 in advertising value
77% of consumers are more likely to buy from a company when they hear about it from someone they trust.
Employees have on average 10x more connections than brand channels do.
Messages shared by employees went 561% further than the same message shared on a brand owned channel.
Brand messages are re-shared an average of 24x when distributed by an employee vs. the brand.
Increasing employee engagement investments by 10% can increase profits by $2,400/employee, per year.
Workplace Research Foundation
98% of employees use at least one social media site for personal use, of which 50% are already posting about their company
67% of employers and recruiters said that the recruiting process was shorter and 51% said it was less expensive to recruit via referrals
The Undercover Recruiter
64% of teams that use social selling hit quota compared to 49% that don’t.
More than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
How CEOs can Benefit from Employee Advocacy
SocioAdvocacy provides an engaging advocacy platform that empowers the employees to share the official social media communication of the organisation on their social media circle, increasing the reach and engagement of the organisation and building individual brands.
SocioAdvocacy is designed specifically for the employees. The interface is simple and easy to use so that anyone can participate in the program. The combination of robust technology backend and an intuitive front end makes using SocioAdvocacy a pleasant experience.
The native iOS and Android apps make the program accessible anytime from anywhere.
Seamless Brand Experience
SocioAdvocacy interface is customizable as per your brand assets and guidelines. That ensures that the tool looks and feels just like other brand properties, giving a sense of comfort to the employees.
Benefits for Employees
Appropriate content can be sourced.
One place for content and sharing.
Share via multiple channels in one place.
Build their own brand and establish thought leadership.
Employees get points, gratifications and recognition in the Company.
Benefits for the Company
Organized curated content for employee sharing, all in one spot.
Ability to automate content curation, allow employees to curate too.
Increased Organic Reach on Social Media.
Visibility into: who shares; what content they share; clicks, engagement & more.