Martech Tools That Make Your Day-to-Day Easier

Martech Tools That Make Your Day-to-Day Easier

In the wide world of digital marketing, there are several aspects that one would have to look after for a job well done. Lucky for us, there’s a wide range of marketing technology tools that can help us along the way. Her, we’ve compiled the best of the lot for you to choose from – […]

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Marketing Tips That’ll Save a Fortune of Your Marketing Budget

Marketing Tips That’ll Save a Fortune of Your Marketing Budget

Let’s be honest, in today’s cut-throat competition, marketing your product is an expensive affair. Now that digital marketing has taken center-stage, it seems like paid SEO and ads are the only avenues for success. Don’t get me wrong; these are popular and effective marketing techniques, but they’re also probably costing you big bucks. Luckily, there […]

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Innovative Ways to Incentivize Your Employee Advocacy Program

Innovative Ways to Incentivize Your Employee Advocacy Program

The value of a strong employee advocacy program to a brand is absolute. It places workers in the driver’s seat and allows them to advocate the brand and the workplace on social media. That said, an employee advocacy program can only work if employees indeed are willing to do their part. So how do you […]

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Why Quality Wins over Quantity Every Time in Employee Advocacy

Why Quality Wins over Quantity Every Time in Employee Advocacy

Employee advocacy is an indispensable marketing technique in today’s ever competitive business environment. Of course, the way things are now marketed is very different from what it used to be. At the moment, you think digital or go home. In fact, surveys and marketing experts say that employee talk has more traction with customers than previously […]

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4 Marketing Lessons from Elon Musk

4 Marketing Lessons from Elon Musk

Few will dispute the fact that Elon Musk is a true genius of our time. As one of two people to have set up three multi-billion dollar companies, he’s covered the Financial, Automotive, Artificial Intelligence, Renewable Energy, Technology, and Space industries, racking up billions of dollars in the process. Even with an affinity to take […]

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