How Employee Advocacy Influences Buyer Behavior

How Employee Advocacy Influences Buyer Behavior

Just recently, we came across a great piece of content that told us that money was rarely the reason people stop buying from a company. If money isn’t the reason, it’s safe to assume that your intended audience can always afford what you’re selling. So the only possible explanations are:   You’re marketing to the wrong […]

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Employee Advocacy Starts with Work Culture

Employee Advocacy Starts with Work Culture

Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this.  More companies are beginning to realize that employees have the power to create a reach beyond that […]

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Why ‘Employee Is King’ Should Be Your New Mantra

Why ‘Employee Is King’ Should Be Your New Mantra

What does the phrase ‘word of mouth’ mean? You tell a tale to your colleague, your colleague passes it on to his neighbor. She in turn tells her mother and her mother passes it to her husband. The husband casually brings it up in between a coffee break with his colleagues. Sounds familiar, doesn’t it? […]

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How Employee Advocacy can be a Game Changer for your Company

How Employee Advocacy can be a Game Changer for your Company

Social media is no longer just a collection of digital marketing tactics. Gone are the days when being present on social media alone was good enough for the brands. Well, not anymore. Social Media has evolved into a channel that lets brands connect with clients and prospective clients to provide information that could potentially solve […]

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