4 Employee Advocacy Strategies We Learned From Leonidas and His Spartan Army

4 Employee Advocacy Strategies We Learned From Leonidas and His Spartan Army

Spartans. Once you get past the image of the six-pack abs and short leather skirts, there’s a lot more that sparks the mind. Faith, Conviction, Dedication, Passion, Hard-work, Perseverance – these are just a few of the characteristics we revere about the legends of ancient Greece. Of course, nobody else did good leadership and smart […]

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How Employee Advocacy Influences Buyer Behavior

How Employee Advocacy Influences Buyer Behavior

Just recently, we came across a great piece of content that told us that money was rarely the reason people stop buying from a company. If money isn’t the reason, it’s safe to assume that your intended audience can always afford what you’re selling. So the only possible explanations are:   You’re marketing to the wrong […]

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10 Things Game of Thrones Taught Us About Employee Advocacy

10 Things Game of Thrones Taught Us About Employee Advocacy

Unless you’ve been living under a rock for the last 6 years, you’ve heard of Game of Thrones and the near cult following it’s amassed. But there’s more to learn besides the brilliant storytelling. From the repercussions of Sansa’s ridiculous teenage crush to the way Tyrion offers wise life advice because he “drinks and knows things”, […]

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Employee Advocacy Starts with Work Culture

Employee Advocacy Starts with Work Culture

Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this.  More companies are beginning to realize that employees have the power to create a reach beyond that […]

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Make Your Brand Stand Out – Let the Employees Talk

Make Your Brand Stand Out – Let the Employees Talk

With the magnitude at which social media is growing, businesses cannot be built on a simple buy-and-sell ideology anymore. Going way beyond the basic aesthetics of a business and consumer relationship, your employees; the workers who run your businesses, are just as important. To keep pace with the ever-changing marketplace, you’ve probably created the ‘check-in-the-box’ […]

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