8 Simple Steps to Shape Your Employee Advocacy Program

8 Simple Steps to Shape Your Employee Advocacy Program

With everyone on social, publishing millions of pieces of content per minute, making your mark can be tough. How do you break through the clutter with freshly baked content? Frankly speaking, if you are not using your employees to advocate your brand it’s like owning a Ferrari and not being able to drive over 40 […]

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What Is Employee Advocacy and Why Is It so Important?

What Is Employee Advocacy and Why Is It so Important?

When making a purchase decision, an increasing number of people today rely on the opinion of their peers over most modes of advertising. In fact, studies show that the ‘social media generation’ is less trusting of the traditional marketing methods. In times like this, advocacy marketing – especially, employee advocacy – stands out as one […]

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Make Your Brand Stand Out – Let the Employees Talk

Make Your Brand Stand Out – Let the Employees Talk

With the magnitude at which social media is growing, businesses cannot be built on a simple buy-and-sell ideology anymore. Going way beyond the basic aesthetics of a business and consumer relationship, your employees; the workers who run your businesses, are just as important. To keep pace with the ever-changing marketplace, you’ve probably created the ‘check-in-the-box’ […]

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What NOT to Do With Your Staff Advocacy Program

What NOT to Do With Your Staff Advocacy Program

Although Employee Advocacy is a marketing technique that encourages authenticity, sometimes your program may just not see the results you foresaw from a highly regarded employee advocacy strategy. Even though your employees may love the company culture, and you may have everything in place to drive staff advocacy, there are still something’s that don’t add […]

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How to Create Engaging Content for Your Employee Advocacy Platform

How to Create Engaging Content for Your Employee Advocacy Platform

According to TNW News, 38% of digital marketers say content marketing is one of their most effective tactics—but 42% call it one of the most difficult. This doesn’t have to be the case. With a few simple tips on how to create engaging content, you can increase usage of your employee advocacy platform and master […]

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