Advocacy for Sales Functions

Advocacy for Sales Functions


  • Most companies create white-papers, case studies and other content that can be shared with current and prospective clients in order to create trust and generate sales. But distribution of this content is a challenge.
  • Business Development and Sales function employees usually share these resources via email.
  • With so much noise in a person’s inbox, emails usually land up not being opened ever or in the junk folder.


  • SocioAdvocacy allows sales teams and relationship managers to share the company’s resources (case studies, white-papers, e-books) with current and potential clients on social media by tagging them on the posts.
  • Since emails get lost in the clutter, tagging in the posts on Facebook, Twitter and LinkedIn sends a direct notification which increases the chance of getting noticed.


Expected Results:

  • Increase in the download/open rate of company branded resources (case-studies, white-papers etc.)
  • Rise in the number of inquiries through social media.
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About the Author

SocioAdvocacy is an employee advocacy tool that lets employees discover and share official marketing communication with their external social networks. The gamified platform lets employees earn reward points for engaging with and sharing the content that makes the advocacy program gamified.

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