Student Advocacy for Educational Institutes

Student Advocacy for Educational Institutes

Problems:

  • A College has to spend a lot of money on branding it as a great place to study at.
  • Students have their juniors (prospective applicants) as their contacts on social media who might not be reached through the college’s advertising.
  • There are also prospective employers in the personal networks of students who are not reached by the conventional advertising.

Solutions:

  • SocioAdvocacy provides a custom panel to each student where they can stay updated with the college news and updates.
  • It allows students to share the posts with prospectus purchase deep links. That means, if an aspirant buys a prospectus through an existing student, the latter gets rewarded for that.
  • SocioAdvocacy also allows students or placement committee to share the Placement Brochure with potential employers by tagging them on LinkedIn or other social networks.

 

Expected Results:

  • Increase in the number of college applications through social media.
  • Lowered cost per sale of the college prospectus.
  • Increase in companies coming in for job placements.
  • Lowered cost of offline marketing.
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About the Author

SocioAdvocacy
SocioAdvocacy is an employee advocacy tool that lets employees discover and share official marketing communication with their external social networks. The gamified platform lets employees earn reward points for engaging with and sharing the content that makes the advocacy program gamified.

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