12 Statistics That Prove Your Marketing Strategy Needs Employee Advocacy

12 Statistics That Prove Your Marketing Strategy Needs Employee Advocacy

Throughout the first half of 2018, we’ve seen more and more brands fully embrace the power of their employees’ social media networks and have started to believe in the possibility of improved social reach, better quality leads, and increased web traffic using their resources personal networks.  You don’t have to take our word for it […]

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4 Ways Your Employees Can Supercharge Your Brand Image

4 Ways Your Employees Can Supercharge Your Brand Image

Consumers love recommendations and endorsements. This was clear even in the pre-internet days when marketers would include some sort of testimonial in their mail order campaigns.  Now although a happy customer would appear to be the best bet at advocating and influencing others in your brand’s favor, this might not necessarily be true.  We covered […]

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6 Ways the Power of Employee Advocacy Can Elevate Your Brand 

6 Ways the Power of Employee Advocacy Can Elevate Your Brand 

In our recent podcast conducted with one of the industries most influential marketing trainers, Hitesh Motwani, we captured the essence of influencer marketing and established that it is here to stay.  The only catch? Gartner’s 2017-2018 CMO Spend Survey confirmed that marketing budgets in Enterprises are down to 11% after 3 consecutive years of increase. […]

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5 Super Simple Ways to Distribute Your Content (Besides Social)

5 Super Simple Ways to Distribute Your Content (Besides Social)

One phrase that has been done to death has got to be “Content is King”. Truth is, there are about 82.6 million new blog posts published every month on WordPress alone. So what happens when you have a great piece of content that’s not distributed well? It’s lost in the barrage of similar topics published, […]

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Digital Mavericks Podcast: Episode 2

Digital Mavericks Podcast: Episode 2

There’s no denying that influencer marketing works. From improving brand awareness to impacting purchase decisions, and eventually converting brand loyalty to brand advocacy, Influencer marketing is the oldest go-to marketing tactic in the book. So, micro or macro influencers? Which one will actually work for your brand? While we have Hitesh Motwani, CEO at Skillopedia, […]

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