How Employee Advocacy Lifted an Airline’s Bad Rep

How Employee Advocacy Lifted an Airline’s Bad Rep

“If you show that you treat your employees well, and your employees talk about it, people are going to trust them, and they are going to trust you” – Jamie Rutter, United Airlines. Coming from someone who’s had first-hand experience in putting out the fires of bad publicity, this bit of advice has got to […]

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Reading between the Lines: Lessons from 2017 That’ll Help Grow Your Business 10x in 2018

Reading between the Lines: Lessons from 2017 That’ll Help Grow Your Business 10x in 2018

Every start-up with a big competitor knows the feeling – when you’re the little guy, you’re never the “safe” option. The trouble is that most people who choose the “safe” option do so because there are several others who have already used the service before. So here we are. Our very own Catch 22. To […]

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How a Fortune 100 Company Used 0.2% of its Follower Base to Get 6x More Engagement

How a Fortune 100 Company Used 0.2% of its Follower Base to Get 6x More Engagement

The internet is a funny place. Yes, it’s a great source of unlimited information, but a video of a cat stuck in a cabinet might still get your attention a tad bit more. I should know. This isn’t to say that other content doesn’t do well. It just that it’s not about to break the […]

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