4 Reasons Employee Advocacy Thrives in a Startup Environment

4 Reasons Employee Advocacy Thrives in a Startup Environment

In today’s business environment, start-up companies are burgeoning all over the place. In fact, more and more millennials are choosing to begin their careers at startups. We get that working for a startup comes with its own set of pros and cons, but one would have to admit – the work culture and energy in […]

Read More »
Beyond Social Selling: 4 Ways Employee Advocacy Can Grow Your Business

Beyond Social Selling: 4 Ways Employee Advocacy Can Grow Your Business

Employee advocacy has got to be the most obvious, logical answer to social media’s problem of dwindling organic traffic. In their book, The Most Powerful Brand on Earth, the authors Chris Boudreaux and Susan Emerick say, “In social media, people – not brands – are the channel.” Few companies copped on early in the game, and […]

Read More »
7 Employee Advocacy Myths Debunked

7 Employee Advocacy Myths Debunked

Commonly described as a widely held but false belief or idea, a myth can be fairly damaging when left unattended. And the buzz around the nascent concept of employee advocacy has developed a few of its own. Even though interest in employee advocacy is at an all-time high, certain myths keep business owners skeptical about […]

Read More »
How Real Time and Local SEO Are Changing the Game

How Real Time and Local SEO Are Changing the Game

There are over 40,000 Google searches every second. I would know, I Google searched that. It’s no secret that several websites rely on Google to deliver much of their traffic. More importantly, the traffic accounts for most of their conversions, and hence revenue. Basically, they’re at the mercy of the dominant search engine and its […]

Read More »
Musk vs Mark – Is There a Right and Wrong Side?

Musk vs Mark – Is There a Right and Wrong Side?

News of Facebook’s AI Chatbots sparked off the now legendary war of words between the social media giant’s Mark Zuckerberg and Elon Musk. It may have come as a surprise to tech fans all over, when Musk – someone who’s perpetually been on the forefront of pushing innovation and technology – took, what appeared to […]

Read More »