Beyond Social Selling: 4 Ways Employee Advocacy Can Grow Your Business

Beyond Social Selling: 4 Ways Employee Advocacy Can Grow Your Business

Employee advocacy has got to be the most obvious, logical answer to social media’s problem of dwindling organic traffic. In their book, The Most Powerful Brand on Earth, the authors Chris Boudreaux and Susan Emerick say, “In social media, people – not brands – are the channel.” Few companies copped on early in the game, and […]

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