Author Archives: Arpita Choudhury

Make Your Brand Stand Out – Let the Employees Talk

Make Your Brand Stand Out – Let the Employees Talk

With the magnitude at which social media is growing, businesses cannot be built on a simple buy-and-sell ideology anymore. Going way beyond the basic aesthetics of a business and consumer relationship, your employees; the workers who run your businesses, are just as important. To keep pace with the ever-changing marketplace, you’ve probably created the ‘check-in-the-box’ […]

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Why ‘Employee Is King’ Should Be Your New Mantra

Why ‘Employee Is King’ Should Be Your New Mantra

What does the phrase ‘word of mouth’ mean? You tell a tale to your colleague, your colleague passes it on to his neighbor. She in turn tells her mother and her mother passes it to her husband. The husband casually brings it up in between a coffee break with his colleagues. Sounds familiar, doesn’t it? […]

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