Author Archives: Jason Lewis

Employee Advocacy Starts with Work Culture

Employee Advocacy Starts with Work Culture

Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this.  More companies are beginning to realize that employees have the power to create a reach beyond that […]

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Content that Works Best in Employee Advocacy

Content that Works Best in Employee Advocacy

Many companies wait until after they’ve implemented an employee advocacy program to ask – What content will work best? Unfortunately, the answer isn’t as simple. The type of content that will work best for you lies with what the company’s objectives are. Is the aim of employee advocacy to promote marketing content or promote engagement […]

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How to Choose the Best Email Database

How to Choose the Best Email Database

Social media isn’t a buzzword anymore. It’s now a business for everyone. Many organizations are leaving websites and email address books, to focus their efforts predominantly on their Facebook, Instagram or Twitter accounts. So, where does this leave email? Email is not going anywhere for a really, really, really, long time. We need to radically […]

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Disengaged Employees? 9 Tips to Engage Them

Disengaged Employees? 9 Tips to Engage Them

Employees are a company’s greatest asset, and you’ve probably heard that a million times already. Of course what you don’t know is that not many companies take advantage of that. In fact, today’s work environments leave a lot to be desired. According to a Gallup study, the Disengaged employees – those who are actively unhappy […]

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How to Boost Engagement on Social Platforms with Employee Advocacy

How to Boost Engagement on Social Platforms with Employee Advocacy

In today’s world with internet access, possibilities are endless. Brands in their different fields are competing with one another to gain a lot of eyeballs and sales. Whether its offline marketing or online channels, brands want their presence to be known far and wide. Typically, brands would tweet or post about their products, work out […]

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