Author Archives: Rebecca Scott

About Rebecca Scott

A writer by day and a reader by night, Rebecca is fascinated by the magic words can weave. When she's not writing about marketing, travel, or food, you'd probably catch her baking her favorite chocolate fudge cake or pampering her dogs. Ever the optimist, she still has hope; the kind Lennon had.
How to Successfully Use Social Media in Your Brand Ambassador Program

How to Successfully Use Social Media in Your Brand Ambassador Program

There was a time when people used social media to connect with friends and family. Not so much anymore! Today, social sites are all the rage when it comes to information gathering, product chatter, and forming communities. It’s little wonder then that every brand (and its sister concern) is rushing head first onto social media […]

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Identifying Your Brand’s Ambassadors

Identifying Your Brand’s Ambassadors

Regardless of the industry, one thing will always stay constant. Trust breeds trust. If people don’t trust your brand, others will follow suit. If people do trust you though, that’s the honey you need to attract more over to you. Think of the world of online reviews. The power of word-of-mouth, even in the digital […]

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How to Grow Your Business Through Employee Advocacy

How to Grow Your Business Through Employee Advocacy

Your employees are your best asset. This is a phrase we’ve heard many times before. But when we say these words, we often think of the way in which employees influence the efficiency of the business or their role in innovating new products. However, when we throw employee advocacy into the mix, we have a […]

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