Author Archives: Rebecca Scott

About Rebecca Scott

A writer by day and a reader by night, Rebecca is fascinated by the magic words can weave. When she's not writing about marketing, travel, or food, you'd probably catch her baking her favorite chocolate fudge cake or pampering her dogs. Ever the optimist, she still has hope; the kind Lennon had.
How to Grow Your Business Through Employee Advocacy

How to Grow Your Business Through Employee Advocacy

Your employees are your best asset. This is a phrase we’ve heard many times before. But when we say these words, we often think of the way in which employees influence the efficiency of the business or their role in innovating new products. However, when we throw employee advocacy into the mix, we have a […]

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3 Common Roadblocks in an Employee Brand Ambassador Program

3 Common Roadblocks in an Employee Brand Ambassador Program

And how to overcome them.    We’ve worked with some fairly large enterprise companies and helped them build their employee brand ambassador programs from the ground up. As you can imagine, we’ve heard our fair share of objections and faced quite a unique set of challenges. So much so that we’ve reached a point where […]

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Amazon and the Art of Employee Advocacy

Amazon and the Art of Employee Advocacy

There are a number of horror stories on social media haunting Amazon, and they’ve clearly had to deal with their fair share of flack in recent times. From poor wages and overtime violations to the real kicker – employees having to choose bottles over toilets to meet their targets! – the e-commerce giant even had […]

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