Author Archives: Rebecca Scott

About Rebecca Scott

A writer by day and a reader by night, Rebecca is fascinated by the magic words can weave. When she's not writing about marketing, travel, or food, you'd probably catch her baking her favorite chocolate fudge cake or pampering her dogs. Ever the optimist, she still has hope; the kind Lennon had.
3 Common Roadblocks in an Employee Brand Ambassador Program

3 Common Roadblocks in an Employee Brand Ambassador Program

And how to overcome them.    We’ve worked with some fairly large enterprise companies and helped them build their employee brand ambassador programs from the ground up. As you can imagine, we’ve heard our fair share of objections and faced quite a unique set of challenges. So much so that we’ve reached a point where […]

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Amazon and the Art of Employee Advocacy

Amazon and the Art of Employee Advocacy

There are a number of horror stories on social media haunting Amazon, and they’ve clearly had to deal with their fair share of flack in recent times. From poor wages and overtime violations to the real kicker – employees having to choose bottles over toilets to meet their targets! – the e-commerce giant even had […]

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B2B Marketing the Maersk Way

B2B Marketing the Maersk Way

Being relatively anonymous is a reality most B2B companies have resigned their fate too. As several B2B marketers will attest, their days are filled with far less excitement and glamour as compared to their B2C peers. Blogs, white papers, infographics are usually a staple in the B2B marketing world. But just because you’re marketing to […]

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3 Ways to Create the Social Media Buzz Your B2B Brand Needs

3 Ways to Create the Social Media Buzz Your B2B Brand Needs

Banking. Energy. Insurance. Technology. Brand messages from these industries can easily come across as complicated. Add the 280 character limit and they get into the difficult-to-understand territory.  Speaking as someone who works at a Software as a Service (SaaS) provider, I know it’s not the easiest thing to create buzz around your product on social […]

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12 Statistics That Prove Your Marketing Strategy Needs Employee Advocacy

12 Statistics That Prove Your Marketing Strategy Needs Employee Advocacy

Throughout the first half of 2018, we’ve seen more and more brands fully embrace the power of their employees’ social media networks and have started to believe in the possibility of improved social reach, better quality leads, and increased web traffic using their resources personal networks.  You don’t have to take our word for it […]

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