Author Archives: Sohail Patel

About Sohail Patel

Usually the quite guy, Sohail is all about creative mischief. With about 4 years of social media and blogging experience under his belt, this self-proclaimed iPhone and photography fanatic believes in nailing the perfect angle when behind both, the keyboard and the lens. Being a desi boy through and through, his love for chicken biryani is undoubtedly beyond compare.
8 Simple Steps to Shape Your Employee Advocacy Program

8 Simple Steps to Shape Your Employee Advocacy Program

With everyone on social, publishing millions of pieces of content per minute, making your mark can be tough. How do you break through the clutter with freshly baked content? Frankly speaking, if you are not using your employees to advocate your brand it’s like owning a Ferrari and not being able to drive over 40 […]

Read More »
Top 10 Things to Consider When Choosing a Social Listening Tool

Top 10 Things to Consider When Choosing a Social Listening Tool

Most of us tend to overlook the fact that listening is the key to good communication. It helps us understand the meaning beyond the words that people exchange. Of course, wouldn’t you love to be a fly on the wall for most conversations that revolve around you? Yes; most would. The same goes for brands. […]

Read More »
What NOT to Do With Your Staff Advocacy Program

What NOT to Do With Your Staff Advocacy Program

Although Employee Advocacy is a marketing technique that encourages authenticity, sometimes your program may just not see the results you foresaw from a highly regarded employee advocacy strategy. Even though your employees may love the company culture, and you may have everything in place to drive staff advocacy, there are still something’s that don’t add […]

Read More »