6 Ways the Power of Employee Advocacy Can Elevate Your Brand 

6 Ways the Power of Employee Advocacy Can Elevate Your Brand 

In our recent podcast conducted with one of the industries most influential marketing trainers, Hitesh Motwani, we captured the essence of influencer marketing and established that it is here to stay.  The only catch? Gartner’s 2017-2018 CMO Spend Survey confirmed that marketing budgets in Enterprises are down to 11% after 3 consecutive years of increase. […]

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Digital Mavericks Podcast: Episode 2

Digital Mavericks Podcast: Episode 2

There’s no denying that influencer marketing works. From improving brand awareness to impacting purchase decisions, and eventually converting brand loyalty to brand advocacy, Influencer marketing is the oldest go-to marketing tactic in the book. So, micro or macro influencers? Which one will actually work for your brand? While we have Hitesh Motwani, CEO at Skillopedia, […]

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NextGen MarTech: The Age of Artificial Intelligence

NextGen MarTech: The Age of Artificial Intelligence

Moving past strides, the world as we know it is taking leaps in technology. Ever since the turn of the millennium, new benchmarks have been set in the development of the next cool software or gadget. From the launch of the very first smartphone to the latest – home assistants, there’s a lot that’s pushing […]

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5 Super Simple Ways to Distribute Your Content (Besides Social)

5 Super Simple Ways to Distribute Your Content (Besides Social)

One phrase that has been done to death has got to be “Content is King”. Truth is, there are about 82.6 million new blog posts published every month on WordPress alone. So what happens when you have a great piece of content that’s not distributed well? It’s lost in the barrage of similar topics published, […]

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