B2B Marketing the Maersk Way

B2B Marketing the Maersk Way

Being relatively anonymous is a reality most B2B companies have resigned their fate too. As several B2B marketers will attest, their days are filled with far less excitement and glamour as compared to their B2C peers. Blogs, white papers, infographics are usually a staple in the B2B marketing world. But just because you’re marketing to […]

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3 Ways to Create the Social Media Buzz Your B2B Brand Needs

3 Ways to Create the Social Media Buzz Your B2B Brand Needs

Banking. Energy. Insurance. Technology. Brand messages from these industries can easily come across as complicated. Add the 280 character limit and they get into the difficult-to-understand territory.  Speaking as someone who works at a Software as a Service (SaaS) provider, I know it’s not the easiest thing to create buzz around your product on social […]

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12 Statistics That Prove Your Marketing Strategy Needs Employee Advocacy

12 Statistics That Prove Your Marketing Strategy Needs Employee Advocacy

Throughout the first half of 2018, we’ve seen more and more brands fully embrace the power of their employees’ social media networks and have started to believe in the possibility of improved social reach, better quality leads, and increased web traffic using their resources personal networks.  You don’t have to take our word for it […]

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4 Ways Your Employees Can Supercharge Your Brand Image

4 Ways Your Employees Can Supercharge Your Brand Image

Consumers love recommendations and endorsements. This was clear even in the pre-internet days when marketers would include some sort of testimonial in their mail order campaigns.  Now although a happy customer would appear to be the best bet at advocating and influencing others in your brand’s favor, this might not necessarily be true.  We covered […]

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6 Ways the Power of Employee Advocacy Can Elevate Your Brand 

6 Ways the Power of Employee Advocacy Can Elevate Your Brand 

In our recent podcast conducted with one of the industries most influential marketing trainers, Hitesh Motwani, we captured the essence of influencer marketing and established that it is here to stay.  The only catch? Gartner’s 2017-2018 CMO Spend Survey confirmed that marketing budgets in Enterprises are down to 11% after 3 consecutive years of increase. […]

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