Using UGC and Employee Advocacy for Social Selling

Using UGC and Employee Advocacy for Social Selling

Let’s face it, the average employee is capable of generating tons of content for you every day. This content is relatable and trustworthy can be harnessed to improve your brand visibility, spruce up sales, create more traffic, and generate more leads. Of course, most businesses aren’t seeing the value in such content, but several have […]

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Beyond Social Selling: 4 Ways Employee Advocacy Can Grow Your Business

Beyond Social Selling: 4 Ways Employee Advocacy Can Grow Your Business

Employee advocacy has got to be the most obvious, logical answer to social media’s problem of dwindling organic traffic. In their book, The Most Powerful Brand on Earth, the authors Chris Boudreaux and Susan Emerick say, “In social media, people – not brands – are the channel.” Few companies copped on early in the game, and […]

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