Use Cases for Employee Advocacy 

Use Cases for Employee Advocacy 

The impact of social media in today’s society has become crucial to a company’s digital identity. As such, today’s contemporary and tech savvy workforce are using social networks for a lot more than communication with their peers. Modern employees can be empowered to post, and share, company updates online, which has paved the way for […]

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Beyond Social Selling: 4 Ways Employee Advocacy Can Grow Your Business

Beyond Social Selling: 4 Ways Employee Advocacy Can Grow Your Business

Employee advocacy has got to be the most obvious, logical answer to social media’s problem of dwindling organic traffic. In their book, The Most Powerful Brand on Earth, the authors Chris Boudreaux and Susan Emerick say, “In social media, people – not brands – are the channel.” Few companies copped on early in the game, and […]

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How Employee Advocacy Influences Buyer Behavior

How Employee Advocacy Influences Buyer Behavior

Just recently, we came across a great piece of content that told us that money was rarely the reason people stop buying from a company. If money isn’t the reason, it’s safe to assume that your intended audience can always afford what you’re selling. So the only possible explanations are:   You’re marketing to the wrong […]

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Employee Advocacy Starts with Work Culture

Employee Advocacy Starts with Work Culture

Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this.  More companies are beginning to realize that employees have the power to create a reach beyond that […]

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Why ‘Employee Is King’ Should Be Your New Mantra

Why ‘Employee Is King’ Should Be Your New Mantra

What does the phrase ‘word of mouth’ mean? You tell a tale to your colleague, your colleague passes it on to his neighbor. She in turn tells her mother and her mother passes it to her husband. The husband casually brings it up in between a coffee break with his colleagues. Sounds familiar, doesn’t it? […]

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