Brand Ambassadors vs Brand Advocates

Brand Ambassadors vs Brand Advocates

Frequently used interchangeably, there is a difference between the two. The kind of engagement they bring to the table, their extent of influence on social media, their investment of time and effort in the brand, and a lot more are what mark these two types of influencers in the marketing realm. Brand Advocates Brand advocates […]

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Identifying Your Brand’s Ambassadors

Identifying Your Brand’s Ambassadors

Regardless of the industry, one thing will always stay constant. Trust breeds trust. If people don’t trust your brand, others will follow suit. If people do trust you though, that’s the honey you need to attract more over to you. Think of the world of online reviews. The power of word-of-mouth, even in the digital […]

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Why ‘Employee Is King’ Should Be Your New Mantra

Why ‘Employee Is King’ Should Be Your New Mantra

What does the phrase ‘word of mouth’ mean? You tell a tale to your colleague, your colleague passes it on to his neighbor. She in turn tells her mother and her mother passes it to her husband. The husband casually brings it up in between a coffee break with his colleagues. Sounds familiar, doesn’t it? […]

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How to Boost Engagement on Social Platforms with Employee Advocacy

How to Boost Engagement on Social Platforms with Employee Advocacy

In today’s world with internet access, possibilities are endless. Brands in their different fields are competing with one another to gain a lot of eyeballs and sales. Whether its offline marketing or online channels, brands want their presence to be known far and wide. Typically, brands would tweet or post about their products, work out […]

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Reach Maximum Audience on Social Media with Employee Advocacy

Reach Maximum Audience on Social Media with Employee Advocacy

Employees are often regarded as the best assets of a company. But as an employer or marketer, have you ever imagined how influential are your employees in their social media circle? Are they being tapped as social advocates for the company? Are you making optimum use of your resources by making your employees, brand advocates on […]

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