How to Successfully Use Social Media in Your Brand Ambassador Program

How to Successfully Use Social Media in Your Brand Ambassador Program

There was a time when people used social media to connect with friends and family. Not so much anymore! Today, social sites are all the rage when it comes to information gathering, product chatter, and forming communities. It’s little wonder then that every brand (and its sister concern) is rushing head first onto social media […]

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Brand Ambassadors vs Brand Advocates

Brand Ambassadors vs Brand Advocates

Frequently used interchangeably, there is a difference between the two. The kind of engagement they bring to the table, their extent of influence on social media, their investment of time and effort in the brand, and a lot more are what mark these two types of influencers in the marketing realm. Brand Advocates Brand advocates […]

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Identifying Your Brand’s Ambassadors

Identifying Your Brand’s Ambassadors

Regardless of the industry, one thing will always stay constant. Trust breeds trust. If people don’t trust your brand, others will follow suit. If people do trust you though, that’s the honey you need to attract more over to you. Think of the world of online reviews. The power of word-of-mouth, even in the digital […]

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6 Ways the Power of Employee Advocacy Can Elevate Your Brand 

6 Ways the Power of Employee Advocacy Can Elevate Your Brand 

In our recent podcast conducted with one of the industries most influential marketing trainers, Hitesh Motwani, we captured the essence of influencer marketing and established that it is here to stay.  The only catch? Gartner’s 2017-2018 CMO Spend Survey confirmed that marketing budgets in Enterprises are down to 11% after 3 consecutive years of increase. […]

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How Employee Advocacy Lifted an Airline’s Bad Rep

How Employee Advocacy Lifted an Airline’s Bad Rep

“If you show that you treat your employees well, and your employees talk about it, people are going to trust them, and they are going to trust you” – Jamie Rutter, United Airlines. Coming from someone who’s had first-hand experience in putting out the fires of bad publicity, this bit of advice has got to […]

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