How Employee Advocacy Lifted an Airline’s Bad Rep

How Employee Advocacy Lifted an Airline’s Bad Rep

“If you show that you treat your employees well, and your employees talk about it, people are going to trust them, and they are going to trust you” – Jamie Rutter, United Airlines. Coming from someone who’s had first-hand experience in putting out the fires of bad publicity, this bit of advice has got to […]

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Marketing Tips That’ll Save a Fortune of Your Marketing Budget

Marketing Tips That’ll Save a Fortune of Your Marketing Budget

Let’s be honest, in today’s cut-throat competition, marketing your product is an expensive affair. Now that digital marketing has taken center-stage, it seems like paid SEO and ads are the only avenues for success. Don’t get me wrong; these are popular and effective marketing techniques, but they’re also probably costing you big bucks. Luckily, there […]

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Reach Maximum Audience on Social Media with Employee Advocacy

Reach Maximum Audience on Social Media with Employee Advocacy

Employees are often regarded as the best assets of a company. But as an employer or marketer, have you ever imagined how influential are your employees in their social media circle? Are they being tapped as social advocates for the company? Are you making optimum use of your resources by making your employees, brand advocates on […]

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