Amazon and the Art of Employee Advocacy

Amazon and the Art of Employee Advocacy

There are a number of horror stories on social media haunting Amazon, and they’ve clearly had to deal with their fair share of flack in recent times. From poor wages and overtime violations to the real kicker – employees having to choose bottles over toilets to meet their targets! – the e-commerce giant even had […]

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4 Ways Your Employees Can Supercharge Your Brand Image

4 Ways Your Employees Can Supercharge Your Brand Image

Consumers love recommendations and endorsements. This was clear even in the pre-internet days when marketers would include some sort of testimonial in their mail order campaigns.  Now although a happy customer would appear to be the best bet at advocating and influencing others in your brand’s favor, this might not necessarily be true.  We covered […]

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How Employee Advocacy Lifted an Airline’s Bad Rep

How Employee Advocacy Lifted an Airline’s Bad Rep

“If you show that you treat your employees well, and your employees talk about it, people are going to trust them, and they are going to trust you” – Jamie Rutter, United Airlines. Coming from someone who’s had first-hand experience in putting out the fires of bad publicity, this bit of advice has got to […]

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Why you need Employee Advocacy Now More Than Ever

Why you need Employee Advocacy Now More Than Ever

Ever so often, we get asked the question – What makes employee advocacy so special? Of course, being in the business, we’re able to list out every single minute detail of what the concept brings to the table. Better reach, more visibility, a curated list of prospects… the list is long and you’re probably thinking […]

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