Digital Mavericks Podcast: Episode 2

Digital Mavericks Podcast: Episode 2

There’s no denying that influencer marketing works. From improving brand awareness to impacting purchase decisions, and eventually converting brand loyalty to brand advocacy, Influencer marketing is the oldest go-to marketing tactic in the book. So, micro or macro influencers? Which one will actually work for your brand? While we have Hitesh Motwani, CEO at Skillopedia, […]

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Digital Mavericks Podcast: Episode 1

Digital Mavericks Podcast: Episode 1

It’s easy to fall behind when it comes to choosing the best method of marketing your brand in the ever-changing digital space. Listen in, as we break down the trends that the savviest marketers predicted for 2018, the ones that really took flight, and the ones that few saw coming!  

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Why Digital and Why Employee Advocacy – Explained in 4 Steps

Why Digital and Why Employee Advocacy – Explained in 4 Steps

When was the last time you saw someone talking to a billboard? You’re probably thinking about interactive billboards right now. But, nope… we’re not there yet. Unless you have pockets deeper than a wishing well, you know that you’re not playing in the same marketing league as Reebok and KitKat. So interactive billboards still aren’t […]

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Top 10 Things to Consider When Choosing a Social Listening Tool

Top 10 Things to Consider When Choosing a Social Listening Tool

Most of us tend to overlook the fact that listening is the key to good communication. It helps us understand the meaning beyond the words that people exchange. Of course, wouldn’t you love to be a fly on the wall for most conversations that revolve around you? Yes; most would. The same goes for brands. […]

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