How a Fortune 100 Company Used 0.2% of its Follower Base to Get 6x More Engagement

How a Fortune 100 Company Used 0.2% of its Follower Base to Get 6x More Engagement

The internet is a funny place. Yes, it’s a great source of unlimited information, but a video of a cat stuck in a cabinet might still get your attention a tad bit more. I should know. This isn’t to say that other content doesn’t do well. It just that it’s not about to break the […]

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Why you need Employee Advocacy Now More Than Ever

Why you need Employee Advocacy Now More Than Ever

Ever so often, we get asked the question – What makes employee advocacy so special? Of course, being in the business, we’re able to list out every single minute detail of what the concept brings to the table. Better reach, more visibility, a curated list of prospects… the list is long and you’re probably thinking […]

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Use Cases for Employee Advocacy 

Use Cases for Employee Advocacy 

The impact of social media in today’s society has become crucial to a company’s digital identity. As such, today’s contemporary and tech savvy workforce are using social networks for a lot more than communication with their peers. Modern employees can be empowered to post, and share, company updates online, which has paved the way for […]

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How Employee Advocacy Influences Buyer Behavior

How Employee Advocacy Influences Buyer Behavior

Just recently, we came across a great piece of content that told us that money was rarely the reason people stop buying from a company. If money isn’t the reason, it’s safe to assume that your intended audience can always afford what you’re selling. So the only possible explanations are:   You’re marketing to the wrong […]

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Employee Advocacy Starts with Work Culture

Employee Advocacy Starts with Work Culture

Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this.  More companies are beginning to realize that employees have the power to create a reach beyond that […]

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