3 Ways to Create the Social Media Buzz Your B2B Brand Needs

3 Ways to Create the Social Media Buzz Your B2B Brand Needs

Banking. Energy. Insurance. Technology. Brand messages from these industries can easily come across as complicated. Add the 280 character limit and they get into the difficult-to-understand territory.  Speaking as someone who works at a Software as a Service (SaaS) provider, I know it’s not the easiest thing to create buzz around your product on social […]

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4 Ways Your Employees Can Supercharge Your Brand Image

4 Ways Your Employees Can Supercharge Your Brand Image

Consumers love recommendations and endorsements. This was clear even in the pre-internet days when marketers would include some sort of testimonial in their mail order campaigns.  Now although a happy customer would appear to be the best bet at advocating and influencing others in your brand’s favor, this might not necessarily be true.  We covered […]

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Can Employees Really Match Paid Influencers?

Can Employees Really Match Paid Influencers?

Influencer marketing is quickly becoming an indispensable tactic in social media marketing. Paid influencers can indeed bring in quick results, as they have a ready following that is very receptive of what they say or “like” in the digital and social media world.  Just Google the Kardashians’ earnings from such endorsements alone; that’ll show you […]

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Marketing Tips That’ll Save a Fortune of Your Marketing Budget

Marketing Tips That’ll Save a Fortune of Your Marketing Budget

Let’s be honest, in today’s cut-throat competition, marketing your product is an expensive affair. Now that digital marketing has taken center-stage, it seems like paid SEO and ads are the only avenues for success. Don’t get me wrong; these are popular and effective marketing techniques, but they’re also probably costing you big bucks. Luckily, there […]

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Innovative Ways to Incentivize Your Employee Advocacy Program

Innovative Ways to Incentivize Your Employee Advocacy Program

The value of a strong employee advocacy program to a brand is absolute. It places workers in the driver’s seat and allows them to advocate the brand and the workplace on social media. That said, an employee advocacy program can only work if employees indeed are willing to do their part. So how do you […]

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