Identifying Your Brand’s Ambassadors

Identifying Your Brand’s Ambassadors

Regardless of the industry, one thing will always stay constant. Trust breeds trust. If people don’t trust your brand, others will follow suit. If people do trust you though, that’s the honey you need to attract more over to you. Think of the world of online reviews. The power of word-of-mouth, even in the digital […]

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3 Common Roadblocks in an Employee Brand Ambassador Program

3 Common Roadblocks in an Employee Brand Ambassador Program

And how to overcome them.    We’ve worked with some fairly large enterprise companies and helped them build their employee brand ambassador programs from the ground up. As you can imagine, we’ve heard our fair share of objections and faced quite a unique set of challenges. So much so that we’ve reached a point where […]

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4 Ways Your Employees Can Supercharge Your Brand Image

4 Ways Your Employees Can Supercharge Your Brand Image

Consumers love recommendations and endorsements. This was clear even in the pre-internet days when marketers would include some sort of testimonial in their mail order campaigns.  Now although a happy customer would appear to be the best bet at advocating and influencing others in your brand’s favor, this might not necessarily be true.  We covered […]

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Make Your Brand Stand Out – Let the Employees Talk

Make Your Brand Stand Out – Let the Employees Talk

With the magnitude at which social media is growing, businesses cannot be built on a simple buy-and-sell ideology anymore. Going way beyond the basic aesthetics of a business and consumer relationship, your employees; the workers who run your businesses, are just as important. To keep pace with the ever-changing marketplace, you’ve probably created the ‘check-in-the-box’ […]

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