4 Ways Your Employees Can Supercharge Your Brand Image

4 Ways Your Employees Can Supercharge Your Brand Image

Consumers love recommendations and endorsements. This was clear even in the pre-internet days when marketers would include some sort of testimonial in their mail order campaigns.  Now although a happy customer would appear to be the best bet at advocating and influencing others in your brand’s favor, this might not necessarily be true.  We covered […]

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Make Your Brand Stand Out – Let the Employees Talk

Make Your Brand Stand Out – Let the Employees Talk

With the magnitude at which social media is growing, businesses cannot be built on a simple buy-and-sell ideology anymore. Going way beyond the basic aesthetics of a business and consumer relationship, your employees; the workers who run your businesses, are just as important. To keep pace with the ever-changing marketplace, you’ve probably created the ‘check-in-the-box’ […]

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Put An End To Your Customers’ Trust Issues

Put An End To Your Customers’ Trust Issues

While many companies have blocked access to social media networks for their employees, there are some companies who are going towards the other extreme and promoting their employees to be active on social media. There are various reasons for this changing trend and one of them is turning out to be very prominent in companies […]

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