Taylor Swift – Everything the Social Media Phenomenon Taught Us about Brand Building

Taylor Swift – Everything the Social Media Phenomenon Taught Us about Brand Building

Love her or hate her, there is just no denying the global dominance of pop icon Taylor Swift. In fact, she’s credited as one of the few artists to keep old school record sales afloat even in the digital age. One of the many things that makes Taylor stand out from her rivals is her […]

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Making Employee Advocacy Work in a Regulated Company

Making Employee Advocacy Work in a Regulated Company

Understandably, regulated industries such as banking and healthcare are typically characterized by strict policies and regulations that standardize external communication. As such, regulated industries often shy away from using employees as brand ambassadors because of consequences that follow as a result of violating the strict communicating guidelines that have been established. However, as social media […]

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