How to Successfully Use Social Media in Your Brand Ambassador Program

How to Successfully Use Social Media in Your Brand Ambassador Program

There was a time when people used social media to connect with friends and family. Not so much anymore! Today, social sites are all the rage when it comes to information gathering, product chatter, and forming communities. It’s little wonder then that every brand (and its sister concern) is rushing head first onto social media […]

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Amazon and the Art of Employee Advocacy

Amazon and the Art of Employee Advocacy

There are a number of horror stories on social media haunting Amazon, and they’ve clearly had to deal with their fair share of flack in recent times. From poor wages and overtime violations to the real kicker – employees having to choose bottles over toilets to meet their targets! – the e-commerce giant even had […]

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Can Employees Really Match Paid Influencers?

Can Employees Really Match Paid Influencers?

Influencer marketing is quickly becoming an indispensable tactic in social media marketing. Paid influencers can indeed bring in quick results, as they have a ready following that is very receptive of what they say or “like” in the digital and social media world.  Just Google the Kardashians’ earnings from such endorsements alone; that’ll show you […]

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Taylor Swift – Everything the Social Media Phenomenon Taught Us about Brand Building

Taylor Swift – Everything the Social Media Phenomenon Taught Us about Brand Building

Love her or hate her, there is just no denying the global dominance of pop icon Taylor Swift. In fact, she’s credited as one of the few artists to keep old school record sales afloat even in the digital age. One of the many things that makes Taylor stand out from her rivals is her […]

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