Amazon and the Art of Employee Advocacy

Amazon and the Art of Employee Advocacy

There are a number of horror stories on social media haunting Amazon, and they’ve clearly had to deal with their fair share of flack in recent times. From poor wages and overtime violations to the real kicker – employees having to choose bottles over toilets to meet their targets! – the e-commerce giant even had […]

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Can Employees Really Match Paid Influencers?

Can Employees Really Match Paid Influencers?

Influencer marketing is quickly becoming an indispensable tactic in social media marketing. Paid influencers can indeed bring in quick results, as they have a ready following that is very receptive of what they say or “like” in the digital and social media world.  Just Google the Kardashians’ earnings from such endorsements alone; that’ll show you […]

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Taylor Swift – Everything the Social Media Phenomenon Taught Us about Brand Building

Taylor Swift – Everything the Social Media Phenomenon Taught Us about Brand Building

Love her or hate her, there is just no denying the global dominance of pop icon Taylor Swift. In fact, she’s credited as one of the few artists to keep old school record sales afloat even in the digital age. One of the many things that makes Taylor stand out from her rivals is her […]

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Top 10 Things to Consider When Choosing a Social Media Management Tool

Top 10 Things to Consider When Choosing a Social Media Management Tool

Social media plays a huge role in generating Buzz, otherwise known as some good ol’-fashioned word-of-mouth. With more than 3 billion people using social media, marketers have realized the worth of time and effort invested in running a successful social media campaign. Most have now made it an essential part of their marketing strategy. The […]

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